• Alice Escoffier

THE TREND THAT IS HERE TO STAY

ECO-CONSCIOUSNESS WILL ALWAYS BE IN FASHION



Even if we look at the colour green and believe it isn’t our shade - now is an important time as ever to feel it on the inside even if we aren’t wearing it out. 


As the owner of a fashion brand, Mountain Girl is always trying to learn and become more conscious as to how we envisage the world of clothing and fashion as a whole. 


Did you also know that alongside agriculture and oil, the industry is ranked as a major source of pollution in the world?


The internet has overall been the main catalyst of change as to how we shop. We are not required to visit a store and see, try, fit, fix, tailor or touch.


Free returns, Free exchanges, Express delivery, Follow links, Browse Sales, Black Friday, New collections, Who, What and "Wear"… 

Here in the Alps we look at our beautiful surroundings and environment and ask what we can do to help make more eco-fashion friendly decisions. We have learnt is that a collective, more conscious and responsible approach to our wardrobe choices will hopefully lead to significant changes as to how clothing is produced over the long term. 


BELOW ARE MOUNTAIN GIRLS INFORMATIVE AND PRACTICAL STEPS TO HELP YOU ON YOUR VERY OWN ECO-FASHION JOURNEY ...



BUY LOCAL 

The same principals apply between clothing as it does with our food. Aside from supporting our local manufacturers as well as businesses, buying locally decreases transport pollution. Local businesses are often more proud of where their products are sourced and selected, taking up less resources. 





ASK! 

Learning about our brands is important. The boutiques which sell the best quality will usually have staffed well briefed to inform you of a garment's story and provenance. The more informed the shop keeper the more we can guarantee that we are investing in quality and sustainability as well as giving our seal of approval on its labour and environmental practices. Our staff is always proud and more than happy to tell you the story behind each of our products!


SLOW OVER FAST

Yes, of course - we also get the buzz off finding a 5 euro T-shirt over a 30 euro one! But do we know where and how that mass produced T-shirt was made? Little thought of fact but many mass manufacturers rely on their garments falling apart over the short term to secure our need to go back and shop some more! Famous chains push out their collections on a weekly basis and the higher price tag for designer labels doesn't always guarantee better quality. Selecting fewer, responsibly sourced or high quality garments which last is a long term investment not just for our wardrobes but also for the future of the planet.



THE FABRIC OF LIFE 

There is a huge amount of fabrics and textiles which end up in landfill every year from mass manufactured fashion. Correct recycling and disposal of materials plays a huge role in addressing the problem. The next step up from this is up-cycling! Taking fabrics and using them to create something new is a fast growing trend in fashion now. Get informed on brands taking part on the up cycling action and check labels to see where products are sewn and what fabrics are used.



MIX UP OLD AND NEW 

In fashion we learn that what comes around goes around! Shopping vintage can be considered on-trend but also great news - its sustainable, its often better quality, its original and it literally won’t cost the earth! Have to checked out online clothing sites and mobile market places such as Vinted.fr, Depop.com or original craft and creators site Etsy?





WASH WITH CARE 

It turns out what we pour into your machine is equally what we pour into the Earth. We buy green laundry detergent. It does the same job without the harsh, synthetic chemicals that harm the environment and pose health hazards. To save energy, we wash on low heat and line dry. Simple.







The SEE NOW, BUY NOW influence. BE AWARE! 

Hands-up if you are also finding yourself with an overflowing closets? Yes, us too! Research tells us that most people do not wear large percentages of their wardrobes. Retailers have adapted to the mad shopping appetites and demands of their consumers. It lies now in us to re-adapt the mentality of how we purchase our clothing in order to change the market. Think, research and love the garments you select. Lets not let the madness overrule us! 





MORE ABOUT OUR JOURNEY ...


Mountain Girl is proud to be associated with the FairWear Foundation for all its organic cotton-based pieces.

Wherever possible for us (both ethically but also financially) we use local producers and manufacturers; ex. our embroideries are all done in Savoie.

Our shirts, bombers and ponchos are 100% made in France.

Our coats are made in Europe using French wool and fabric

Our polos are made in Europe .... just to name a few!


We also apply the same principles toward the new brands we select to stock in our concept boutique. these include French brands :

Le Slip Francais

Fabien Azjenberg

Royalties

Kure Bazaar

Sales Bijoux

Clap Paris


And much, much more ...


Have you visited our concept boutique in Val D'Isere?

Have you read our Blog on Sales?


Val village, 73150 Val-d'Isère

225 rue Charles Feige, 74120 Megève

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